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20050515

Love Kylie - Spring/Summer 2004


French romance and Parisian vintage glamour set the tone for the latest styles from Kylie Minogue’s self-designed collection of seductive lingerie, Love Kylie.

The Spring Summer 2004 range features the delicate detailing of French lace, ribbons, bows and ruffles - a diverse range of lingerie designed to make a girl feel special on any given day or occasion.

Splendour puts curves in all the right places. Wonderfully romantic, it features woven stretch satin with detailed eyelash lace made on vintage sewing machines to achieve “old-worldly” glamour. Available in a cleavage enhancing balconette-bra, French knickers and g-string with detachable suspenders, Splendour epitomises sexy sophistication.

Vanity continues the romantic story with French contour detailing, ruffles and bows. The Balconette cup bra in ivory or crystal blue is sculptured with contrasting velvet ribbon trimming and overlaid with lattice lace - perfect for the femme fatale.

“I think more and more girls are enjoying life's little luxuries for their own benefit. ‘Sex in the City’ has been hugely influential on the way women perceive and define themselves,” Kylie says.

“Before, lingerie was perceived by women as something to entertain their partners, whereas now women are enjoying being sexy for themselves.”

Bows are the must-have adornment this season and Goddess will have you all tied up. Be a silver screen siren in sexy black featuring an orange bow or vintage ivory with pink. Goddess is the princess of pop’s favourite this season.

Understanding the need for functional basics, Kylie has developed the new Love Kylie Basics Range. The LK Logo Mesh bra is edged with velvet and literally has the LK stamp of approval with the logo device cleverly knitted into a stretch mesh – simple, practical lingerie that doesn’t compromise on sexiness.

It’s all about the derrière when it comes to Love Kylie briefs.

“A lot of my friends are enjoying being able to wear a fuller shape that is still sexy - the hipster briefs, the 'boy' pant and the rouched bottom seams. All have been inspired by the seventies and are very popular,” Kylie says.

Featuring a gold charm trinket suspended in a peek-a-boo rear keyhole, Cheekies in stretch mesh have quickly become a signature style for the Love Kylie collection and the only way to improve on the style has been to get Cheekier.

Featuring double peek-a-boo keyholes and gold trinkets, the ruched rear seam detail taken from the original Cheekies design is incorporated on Cheekier to ensure the renowned flattering cut remains.

“Knickers have become like shoes - a girl can never have enough,” Kylie says.

The Love Kylie Spring/Summer 2004 range is available nationally from select Farmers stores, leading department stores and lingerie retailers from September 2004. RRP $9:99 - $69:99.

For stockists phone 08000 800 390

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