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Vancouver: "STORY

Z95.3 pulls 'disrespectful' nurse ad

Global BC

Wednesday, September 29, 2004


Local radio station Z95.3 dropped a TV ad featuring actors portraying nurses dancing seductively as if in a Kylie Minogue video.

Local radio station Z95.3 has pulled one of its new television ads after getting complaints from some B.C. nurses.

The ad features actors portraying male and female nurses singing and dancing to a Kylie Minogue song, in images reminiscent of one of the pop artist's videos.

The premise behind the campaign was that great music has an infectious way of taking over.

But several B.C. nurses have complained about the commercial, calling it disrespectful and saying it portrays nurses in an unprofessional manner.

The station agreed to voluntarily pull the ad.

(c) Global BC 2004